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Cape Argus SportShow 2016

The inaugural Cape Argus SportShow, which was held in March 2016, enjoyed phenomenal success, thanks to its electric atmosphere, thrilling shows, an excellent selection of gourmet foods and a spectacular venue in the heart of the Cape winelands!
Show highlights included: world‑famous slam‑dunk team, Lords of Gravity; Jetman, Yves Rossi; Nick de Wit and his Freestyle Motocross Riders; stuntman, Brian Capper; freediver, Hanli Prinsloo; solo adventurer Riaan Manser; comedian, Dalin Oliver; and triathlete, Conrad Stoltz and many, many more! If you missed out on the 2016 show, we have AWESOME news for you!

Back by popular demand, the action‑packed Cape Argus SportShow will be back again to knock your socks off with an even more exciting line‑up in 2017! Cape Argus SportShow 2017 is set to offer all of the thrills of last year, but with much, much more…
Professional rugby, netball, golf, hockey, and cricket action clinics for kids presented by top professional athletes! Kids will learn fundamental sport and training skills that are easily transferable to the home environment. This is achieved through maximum ball‑in‑hand movements, expert coaching and skills challenges. Parents also get take‑home programmes to equip them in supporting their child’s training at home ‑ no BSc required!
A healthy mind needs a healthy body! The Cape Argus SportShow summit is specially targeted towards parents of high school learners and will focus on a number of sport related topics presented by top industry profesionals and sporting celebrities.
A much larger exhibition and unbelievable discounts on the latest and greatest sporting goods and equipment. Come enjoy the very newest products and services on the market, amazing show specials and exciting competitions!

The Cape Argus SportShow 2017 will again be hosted at Sandringham Farm, the premier outdoor exhibition location in the country. Located halfway between Cape Town and Paarl on the N1, it’s easy to reach and offers a wonderful day out for the family.

See you there!

“Man

Action, Adventure & Watersports

  • Golf
  • Rugby
  • Cycling
  • Cricket
  • Soccer
  • Tennis
  • Netball
  • Squash
  • Athletics
  • Swimming
  • Hockey
  • Ice Hockey
  • Bowling
  • Sailing
  • Scuba Diving
  • Fishing
  • Kayaking
  • Canoeing
  • Chess
  • Pool
  • River Rafting
  • Motor Sports
  • 4x4 & Off road
  • Hunting
  • Archery
  • Sport Shooting
  • Equestrian
  • Horse Racing
  • Billiards
“Boy

Extreme Sports

  • Skydiving
  • Paragliding
  • Hang Gliding
  • Skateboarding
  • Long Boarding
  • Kite Surfing
  • Surfing
  • Wind Surfing
  • Jet Boarding
  • Wake Boarding
  • Rock Climbing
  • BMX
  • Free Diving
  • Spear Fishing
  • Motocross (Freestyle)
  • Superbikes
  • Aeroplane
  • Microlights
  • Mountain Biking (Downhill Freestyle)
“Man

Health & fitness

  • Nutrition
  • Sport Supplements
  • CrossFit
  • Trail Running
  • Hiking
  • Spinning
  • Gym
  • Weight Lifting
  • Body Building
  • Wrestling
  • Karate
  • Boxing
  • Cage Fighting
  • Judo
  • Martial Arts
  • Yoga
  • Pilates
  • Dancing
  • Ballet
  • Life Saving
“Smartwatch“

Sport technology

  • Health & Fitness Monitors
  • Smart Wristbands & Watches
  • Software for Sport & Fitness
  • Apps
  • Pedometers
  • Optimal Training Tools
  • Smart Clothing
  • Drones
  • Activity Trackers
  • Injury Prevention Technologies
  • Sport Data Analytics

2016 Events

Exhibitions

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Jetman

Guest Speaker

Lords Of
Gravity

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Gravity
Clash

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Paintball
Competition

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Brian
Capper

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Celebrity
Speaker
Box

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Crossfit
Box

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Free Fall
Tower

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Trampouline &
Parkour Shows

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Pump
Track

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Wingsuit &
Sky Diving

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Breath
hold
clinic

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Yoga on a
Stand Up
Paddle Board

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Fives
Futbol Court

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Food
Trucks &
Beer Tents

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SportShow School Partners

Some of the top schools & universities in South Africa are partnering with the Cape Argus SportShow to showcase their achievements and opportunities while networking with important role players in the industry. These partnerships offer unprecedented opportunities for suppliers, manufacturers and brands to present new sport and sport-related products & services directly to the schools’ sport representatives.

“school sport is the bedrock of our entire sport development continuum. It sets a foundation from which some of the great sport persons can develop their potential.”– Fikile Mbalula, Minister of Sport and Recreation

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Every year, schools and universities spend millions of Rands on sport-related products and services. Sport remains a vital part of a school’s curriculum and offers unique opportunities for sponsorship and sport event marketing.

“Man

 

This is why The SportShow has decided to include some of the top schools in South Africa to become part of the expo. This initiative was met with great enthusiasm and will offer an unprecedented opportunity for suppliers, manufacturers and brands to present new sport and sport-related services to the right representatives at local schools and universities.

Each participating school and university will have 500 tickets allocated resulting in 15 000 visitors derived from very specific demographics. The participation of these institutions ensure that families, friends and scholars directly involved with sport will be in attendance and therefore provides an opportunity for exhibitors to showcase sport and related products to upcoming sport stars.

Visitors

The SportShow is a perfect day out for all sport lovers - from the fanatical sport enthusiast to the casual "sport for fun" participant. The SportShow’s Visitor Profile include:

General Public/Sport Enthusiasts, Upcoming Sport Stars, General Fitness & Wellness Enthusiasts, Coaches, Judges and Instructors , Representatives of Sport Authorities, Schools, Colleges & Universities, Owners, Directors & Consultants of Fitness Clubs, Gyms, Aerobics & Yoga, Centres, Wellness Studios, Sport Facilities Developers & Services, Providers, Sport products and equipment, Distributors & Retailers, Importers & Exporters of sport equipment and products, International Buying Delegations, Sport Associations, Stadium Administrators , Sport Academies & Clubs.


Exhibitors

The SportShow is an excellent platform for sport and related companies to display products, promote brands, popularise new services and products and exchange the latest and most authoritative information. The SportShow offers a unique marketing opportunity for exhibitors in the following areas:

Sporting goods & services, Boats & jet skis, Fresh & Salt water Fishing tackle & equipment, Motorsport & bikes, 4x4 Vehicles & Accessories, Scuba diving operators & retailers, Clothing & apparel, Indoor & outdoor accessories, Changing room equipment, Cardio, fitness & muscle training equipment, Rehabilitation & Medical Facilities, Physiotherapists, Dieticians and Nutritionists, Photography, Travel & accommodation, Sport clubs & coaches, Nutritional products, manufacturers & suppliers, Sport bodies, teams & clubs, Sport agents & services.

Booking Form Brochure Floorplan

VITAL STATISTICS

SANDRINGHAM,
STELLENBOSCH,
24 ‑ 26 March 2017

 

1 PARTICIPATING
SCHOOLS

2 100 EXHIBITORS
 

3 6 000m2
OF EXHIBITIONS SPACE

4 LIMITED TO 20 000 VISITORS OVER 3 DAYS
 

5 FANTASTIC LINE‑UP OF
ACTIVITIES AND EVENTS

6 WIDE VARIETY OF CAPE TOWN’S
BEST FOOD TRUCKS

7 MEET SOME OF SOUTH AFRICA’S FAVOURITE SPORT STARS
 

8 KIDDIES AREA AND ENTERTAINMENT
 

9 BEER TENT
 

Advertising & Public Relations

  • Advertising in major newspapers: 16 page SportShow supplement in the week leading up to the show
  • Advertising in relevant sport magazines
  • Advertising on radio and television
  • Advertising through social media
  • Outdoor advertising through billboards
  • Street posters
  • Special features about the event and exhibitors in targeted newspapers
  • Regular news releases
  • Regular liaison with key media
  • Regular electronic newsletters to extensive database
  • Focussed social media campaign
  • A media office during the event to distribute news
  • Photographs and interviews about the event

Social Media

The SportShow is rolling out a strong social media campaign and is engaging with a number of local and international sport celebrities to use their social media channels (including Facebook, Twitter and Instagram) to communicate SportShow messages, resulting in a focussed target audience.

Venue

 

Sandringham
Stellenbosch, 24 ‑ 26 March 2017

Halfway between Cape Town and Paarl on the N1, Sandringham is easy to reach and a great venue for a day out. Situated in the picturesque winelands of Stellenbosch, adjacent to the N1 highway and within 40 minutes’ drive from Cape Town, Paarl, Wellington, and Somerset West, Sandringham is the perfect setting for the Cape Argus SportShow.

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